Why Pledge?

By the end of the decade, the number of Americans over the age of 65 will have doubled from 2024, resulting in the greatest wealth transfer in history. This shift presents a significant opportunity for financial institutions to lead in providing superior customer service during estate transitions.

Participation in the Ask Three Questions initiative will reduce costs associated with estate transition and improve the customer experience.

Currently, settling an estate takes over 500 hours on average, primarily due to the complex process of marshaling accounts. This extensive process not only burdens grieving families but also incurs substantial costs for institutions.

While many financial institutions have specialized estate transition or estate services departments, these departments face increasing costs and demand. Despite their essential role in ensuring a smooth and legally compliant transition of assets, there is potential to further improve these services.

Ask Three Questions is a transformative program that streamlines the estate transition process, addressing three crucial questions for each account or policy. By participating in this initiative, institutions can:

Reduce Operational Costs Simplify and expedite the estate settlement process, reducing the time and resources required.

Enhance Customer Experience
Provide clear, accessible information that eases the burden on families, improving customer satisfaction & loyalty.

Boost Efficiency
Minimize administrative complexities and streamline internal processes, leading to more efficient operations.

If you have the authority to take the pledge for your company, don’t waste another minute.