• Ask Three Questions is a program designed to ensure financial institutions and insurance companies provide clear, accessible information on what happens to a person's assets and policies after they pass away.

• This initiative aims to enhance transparency, customer satisfaction, and trust.

Ask Three Questions offers a win-win solution for consumers and financial institutions by ensuring clarity and support during crucial financial transitions.

• 10,000: The number of people who turn 65 every day in America.

• $84 trillion: The amount of assets shifting over 20 years, the greatest transfer of wealth in history.

• 5.8 Years: The average number of years women outlive their male spouses in America.

• 570 Hours: The average amount of time required to settle an estate in America.

We must confront these growing challenges now to prevent increasing difficulties for consumers and avoid costly complications for banks and financial institutions in the future.

The three questions central to the initiative are:

1. What will happen to this account and/or policy when I pass away?

2. Who is authorized to access and communicate with the institution regarding this account and/or policy when I pass away?

3. What benefits or entitlements will be available to my designated beneficiaries when I pass away?

These questions are important because they address common concerns and uncertainties that arise when managing an estate after someone's death.

Providing clear answers helps ensure that individuals and their families are well-prepared and informed, reducing stress and confusion during difficult times. This transparency fosters trust and reassures customers that their financial and insurance matters will be handled with care.

• Ask Thre Questions will be publicly announced on Tuesday, September 24th.

• Enrollment is now active, and companies will be allowed to join at any time after that date. Companies may implement the Three Questions before the public announcement date.

Successful implementation of Ask Three Questions varies by institution but fundamentally involves ensuring that the answers to the three key questions are readily accessible and clearly communicated to customers. This can be achieved through several methods:

• Employee Training: Institutions may educate and instruct their employees to proactively discuss and review the answers with customers, ensuring that each individual understands the specifics of their accounts or policies.

• Printed Documentation: Another approach is providing detailed printed documentation with each account or policy, which includes the answers to the three questions and points out important details like payable on death designations.

• Online Integration: Some institutions may opt to integrate these questions and their answers into their online platforms, offering customers up-to-date, account-specific information that is easily accessible at any time.

Regardless of the method, successful implementation is marked by improved customer understanding, satisfaction, and trust, ensuring that all clients feel well-informed and supported.

• No, we do not conduct audits of your commitment to Ask Three Questions Pledge, nor do you need to submit any formal reports to us.

• The initiative is based on trust and voluntary participation, with each institution implementing the program in a way that best fits its operations and customer engagement practices. We encourage institutions to uphold the spirit of transparency and customer care that the initiative promotes.

Pledging to implement Ask Three Questions offers several benefits for your institution:

• Reduced Costs & Administrative Burden: By making this information readily available, you can decrease the number of inquiries and disputes related to estate processing, thus reducing the administrative burden on your staff.

• Enhanced Customer Trust and Loyalty: By providing clear and accessible information about what happens to accounts and policies after a customer's death, you enhance transparency, which builds trust and strengthens customer loyalty.

• Improved Customer Satisfaction: Answering the three critical questions proactively can significantly reduce customer anxiety and confusion during difficult times, leading to higher satisfaction levels.

• Differentiation in the Market: Committing to such transparency and customer care can set your institution apart from competitors, showcasing your dedication to service and ethical practices.

• Positive Corporate Image: Participation in the initiative reflects positively on your corporate social responsibility efforts, enhancing your institution's image both within the industry and in the broader community.

• There is no cost to pledge to implement Ask Three Questions.

• The primary investment involves the time and resources you choose to allocate toward implementing the initiative within your institution, such as training employees, updating documentation, or enhancing online platforms to include the three essential questions and their answers.

• Ask Three Questions is a spin-out of Buried in Work.